Privacy policy

Privacy Policy — CloudySoles™

Last Updated: [27/11/2025]

This Privacy Policy describes how CloudySoles™ ("we," "our," "us," "CloudySoles™," "the Brand") collects, uses, stores, shares, and protects the personal information of visitors and customers ("you," "your") who use our website at [https://cloudysoles.com/] (the "Site") and purchase our products, including cloud insoles and related footcare items.

By using our Site or placing an order with us, you agree to the practices described in this Policy. If you do not agree, please do not use the Site or share your information with us.

This Policy is published in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (DPDP Act), along with its associated Rules, as they come into force.

1. Queries

For any privacy-related queries, you can reach us at [support.cloudysoles@gmail.com].

2. Information We Collect

We collect information in the following ways:

2.1 Information You Provide Directly

  • Contact details: name, email address, phone number, shipping and billing address
  • Order information: products purchased, order value, size/preference selections
  • Account information: if you create an account, your login credentials and order history
  • Communications: messages you send us via email, WhatsApp, chat, or social media (including support queries and reviews)
  • Marketing preferences: if you opt in to newsletters, SMS, or WhatsApp updates

2.2 Information Collected Automatically

When you browse our Site, we automatically collect:

  • IP address, browser type, device type, and operating system
  • Pages visited, time spent on Site, click patterns, and referral source
  • Cookies and similar tracking technologies (see Section 4)

2.3 Information from Third Parties

  • Payment confirmation data from our payment gateway and checkout partners (we do not store your full card, UPI, or bank details — these are processed directly by our payment processors)
  • Delivery and COD verification data from our logistics and checkout-assist partners
  • Ad engagement data from advertising platforms (e.g., when you click through from a Meta or Google ad)

We do not knowingly collect sensitive financial credentials such as full card numbers, CVV, or net-banking passwords — these are handled exclusively by RBI-compliant, PCI-DSS certified payment gateways.

3. How We Use Your Information

We use your information to:

  • Process and fulfil your orders, including shipping, returns, and refunds
  • Verify Cash-on-Delivery (COD) orders and reduce delivery failures (RTO)
  • Communicate with you about order status, shipping updates, and support requests
  • Send promotional offers, product updates, and marketing communications (where you have opted in, or as permitted by law)
  • Improve our Site, products, and customer experience
  • Run and measure performance marketing campaigns (e.g., Meta Ads, Google Ads) and personalize ad content
  • Prevent fraud, abuse, and unauthorized transactions
  • Comply with legal, tax, and regulatory obligations

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Keep your cart and checkout session active
  • Understand how visitors use our Site (analytics)
  • Show you relevant ads on platforms like Meta (Facebook/Instagram) and Google, and measure their performance
  • Remember your preferences for future visits

You can control or disable cookies through your browser settings. Disabling cookies may affect certain Site features, such as cart persistence or personalized recommendations.

5. Sharing of Your Information

We do not sell your personal information. We share information only with:

  • E-commerce and checkout infrastructure providers (e.g., our website/storefront platform and checkout-optimization tools) to operate the Site and process orders
  • Payment gateways to process payments securely
  • Logistics and courier partners to deliver your orders
  • Marketing and analytics platforms (e.g., Meta, Google) for advertising and performance measurement, in aggregated or pseudonymized form where possible
  • Customer support tools used to respond to your queries
  • Government or regulatory authorities, where required by law, court order, or to protect our legal rights
  • Professional advisors (auditors, legal counsel) as needed for business operations

All third parties we work with are required to handle your data securely and only for the purposes we've authorized.

6. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfil the purpose for which it was collected (e.g., completing and supporting your order)
  • Meet legal, accounting, or tax record-keeping requirements
  • Resolve disputes and enforce our agreements

Once these purposes are served, we delete or anonymize your data, except where retention is required by law.

7. Data Security

We implement reasonable security practices and procedures, including encryption (SSL/TLS) for data transmission, restricted access to personal data, and secure storage with our technology partners, to protect your information from unauthorized access, loss, or misuse. However, no online platform can guarantee absolute security, and you share information with us at your own discretion.

8. Your Rights

Subject to applicable law (including the DPDP Act, 2023 as its provisions come into force), you have the right to:

  • Access the personal information we hold about you
  • Correct or update inaccurate or incomplete information
  • Withdraw consent for marketing communications at any time
  • Request erasure of your personal data, subject to our legal retention obligations
  • Lodge a grievance regarding how your data is handled
  • Nominate a representative to exercise these rights on your behalf in case of death or incapacity

To exercise any of these rights, contact us at [support.cloudysoles@gmail.com]. We will respond within a reasonable time frame as required by law.

9. Children's Privacy

Our products and Site are intended for users who are 18 years or older, or who are accessing the Site under the supervision of a parent or guardian. We do not knowingly collect personal data from children without verifiable parental consent. If you believe a child's data has been provided to us without appropriate consent, please contact us so we can take corrective action.

10. Marketing Communications

If you have opted in to receive marketing messages via email, SMS, or WhatsApp, you can opt out at any time by:

  • Clicking "unsubscribe" in our emails
  • Replying "STOP" to SMS/WhatsApp messages
  • Emailing us at [support.cloudysoles@gmail.com]

Note: Transactional messages related to your order (e.g., shipping confirmations) are not promotional and cannot be opted out of while you have an active order.

11. Third-Party Links

Our Site may contain links to third-party websites (e.g., social media pages, payment gateway pages). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last Updated" date at the top of this page indicates when the Policy was last revised. We encourage you to review this page periodically.

13. Governing Law

This Policy is governed by the laws of India. Any disputes arising in connection with this Policy shall be subject to the exclusive jurisdiction of the courts at [New Delhi].

15. Contact Us

If you have questions about this Privacy Policy or how your data is handled, reach out to us at:

📧 [support.cloudysoles@gmail.com]